Programme

UX London is a fantastic three-day event which opens with a day of inspirational presentations, followed by two days of practical, in-depth workshops covering core skills, strategic thinking and advanced techniques.

Kristina Halvorson

Content Strategy Will Save UX

Kristina Halvorson

Thursday 19 April, 9:00 - 12:30, Room: Blue 3 & 4

Please note that for this workshop you will need to bring a laptop.

Content is often the number one reason people come to your website. But content is hard to deal with, which means it often doesn’t turn out the way we’d quite planned.

That’s not good, because ultimately, it’s impossible to design a good user experience for bad content. When you introduce content strategy into your UX design process, you'll have tools to tackle tough content problems, right from the start of your design process.

In this workshop, Kristina will show you how to put three powerful CS tools to work for your UX projects. You'll learn how to:

  • Create a useful, usable content inventory
  • Ensure your page structure effectively communicates your message
  • Build an editorial calendar that people will actually use

About the Speaker, Kristina Halvorson

Kristina Halvorson is the founder and CEO of Brain Traffic, a world-renowned content strategy consultancy.

She is the author of Content Strategy for the Web (2009); the founder of Confab: The Content Strategy Conference; and the host of Content Talks, a weekly 5×5 podcast.

Kristina is widely recognized as the industry’s leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. In 2010, she delivered the keynote address at the world’s first Content Strategy Summit in Paris, France.

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