UX London presenters represent the cream of user experience practitioners worldwide. By attending, you will gain the wisdom of years of experience from this amazing cast of engaging speakers and effective teachers.
Jon Kolko is the Founder and Director of Austin Center for Design, a progressive educational institution teaching interaction design and social entrepreneurship.
His work focuses on bringing the power of design to social enterprises, with an emphasis on entrepreneurship and large-scale industry disruption. He has worked extensively with both startups and Fortune 500 clients, and he has a breadth of experience in consumer electronics, mobility, web services, supply chain management, demand planning, and customer-relationship management. He has worked with big-brand clients such as AT&T, HP, Nielsen, Bristol-Myers Squibb, Ford, IBM, Palm and other leaders of the Global 2000, as well as with startups like Socialware, Spredfast, Vast, Attivio, and more.
Jon has held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director roles at frog design, a global innovation firm. He was also a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, where he was instrumental in building both the Interaction and Industrial Design undergraduate and graduate programs. Jon has also held the role of Director for the Interaction Design Association (IxDA), and Editor-in-Chief of interactions magazine, published by the ACM.
Jon is the author of the book Thoughts on Interaction Design, published by Morgan Kaufmann, and Exposing the Magic of Design: A Practitioner’s Guide to the Methods and Theory of Synthesis, published by Oxford University Press.
Jon Kolko will be presenting The Next Step for Design: Social Entrepreneurship and running the workshop Methods of Design Synthesis.
The Next Step for Design: Social Entrepreneurship
As designers are increasingly recognized as both thought leaders and the drivers of large-scale change, it's become evident that we’ve outgrown the traditional contexts of our work - as stewards of organizational change in large corporations, and as hired guns at consultancies. Entrepreneurship provides a third vehicle for design-driven change, yet designers have not traditionally explored this as a viable career path.
Methods of Design Synthesis
User-centered design research activities produce an enormous quantity of raw data, which must be systematically and rigorously analyzed in order to extract meaning and insight. Unfortunately, these methods of analysis are poorly documented and rarely taught, and because of the pragmatic time constraints associated with working with clients, there is often no time dedicated in a statement of work to a practice of formal synthesis. As a result, raw design research data is inappropriately positioned as insight, and the value of user-centered research activities is marginalized – in fact, stakeholders may lose faith in the entire research practice, as they don’t see direct return on the investment of research activities.