UX London presenters represent the cream of user experience practitioners worldwide. By attending, you will gain the wisdom of years of experience from this amazing cast of engaging speakers and effective teachers.

Bill DeRouchey

Bill DeRouchey is creative director at Simple, a financial startup aiming to reboot personal banking through design, technology and service. He's loving tackling a problem that seems mundane, but is instead rich with complexity and can help people in their everyday lives.

Previously, he directed interaction design at Ziba Design, designing interfaces for a wide range of physical things, from patient monitors to satellite radios to air conditioners. He also served on the global board of directors for IxDA, the Interaction Design Association. During those fun times, he co-chaired Interaction10, a much-loved conference that pushed the boundaries of the attendees' experience. Bill is also known for researching and talking about how the history of the button personifies the history of interaction design. Yeah, nerd.

Bill DeRouchey will be presenting Design with an Opinion.

Design with an Opinion

Companies presenting themselves with a casual voice is all the rage, but deep engagement with the customers you want requires one more step forward. You have to break beyond the corporate instinct of avoiding risk and instead take a stand. Let people know why you're making your product or service. Have an opinion. Casualness doesn't resonate. Opinions resonate.

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