Programme

UX London is a fantastic three-day event which opens with a day of inspirational presentations, followed by two days of practical, in-depth workshops covering core skills, strategic thinking and advanced techniques.

Leisa Reichelt

Strategic User Experience

Leisa Reichelt

Friday 20 April, 14:00 - 17:30, Room: Ocean Suite

Familiar with the expression 'lipstick on a pig'?

Too many of us find ourselves frustratedly 'applying' User Experience to products that don't make sense, in organisations who don't really understand how we work and how they can make best use of us.

In this workshop we're going to explore how we can make sure that the products we work on are underpinned by sound, customer centred strategies that are aligned with your design strategies.

What does it mean to get involved with Strategic User Experience?

  • Understanding the experience that your users have beyond their interaction with the interface you're designing, across all medium, throughout the lifecycle of their engagement.
  • Being proactively involved in shaping the product or service offering, working with disciplines across the organisation.
  • Becoming fluent in the languages and practices of both User Experience & Business people, becoming a translator and facilitator for both of these groups.
  • Developing some new techniques, and re-framing some existing UX techniques to help explore and communicate the strategic business opportunities that can be generated through a better understanding of our customers/end users.

About the Speaker, Leisa Reichelt

Leisa Reichelt left the agency and consulting world four years ago in order to concentrate finding ways to help start ups get more access to good user experience consultancy, and to make some good experiences of her own.

She has a background in formal User Centred Design, Design Research and Information Architecture combined with a passion for making these practices more accessible and more successful for companies with limited time or resources, and for those who work using Agile or Lean methodologies.

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