UX London presenters represent the cream of user experience practitioners worldwide. By attending, you will gain the wisdom of years of experience from this amazing cast of engaging speakers and effective teachers.
Kristina Halvorson is the founder and CEO of Brain Traffic, a world-renowned content strategy consultancy.
Kristina is widely recognized as the industry’s leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. In 2010, she delivered the keynote address at the world’s first Content Strategy Summit in Paris, France.
Today, Kristina speaks regularly to audiences around the world and is well known for her energetic, often humorous talks. Her presentations, interviews, and writing continue to help shape and promote the discipline of content strategy. She lives in St. Paul, Minnesota with her two young children, whom she often quotes on Twitter (@halvorson).
A Content Strategy Roadmap
How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we’re already doing? Kristina will walk us through a typical website project to demonstrate why, how, where, and when content strategy happens.
Content Strategy Will Save UX
Content is often the number one reason people come to your website. But content is hard to deal with, which means it often doesn’t turn out the way we’d quite planned.
That’s not good, because ultimately, it’s impossible to design a good user experience for bad content. When you introduce content strategy into your UX design process, you'll have tools to tackle tough content problems, right from the start of your design process.