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In the last decade Leif has worked on an exciting range of projects and products across a breadth of industries including: commercial furniture, airline interiors and seating, and digital technology.
With a background in industrial design, Leif has a specific interest in understanding how people relate to the products and environments around us; what our unmet latent needs are, how we can design products to meet these needs and in doing so improve the relationship that we have with the stuff around us. Leif is the Wellington Manager at New Zealand UX research and design consultancy Optimal Usability.
Leif Roy will be presenting Designing the Skycouch: How Air New Zealand moved from selling seats to selling experiences.
Designing the Skycouch: How Air New Zealand moved from selling seats to selling experiences
At the end of 2006, the Air New Zealand board challenged a small team to redesign the long-haul flying experience. Just over three years later, Air New Zealand unveiled the Skycouch, the world’s first lie-flat economy-class bed.