Programme

UX London is a fantastic three-day event which opens with a day of inspirational presentations, followed by two days of practical, in-depth workshops covering core skills, strategic thinking and advanced techniques.

Jared Spool

Mobile & UX: Inside the Eye of the Perfect Storm

Jared Spool

Wednesday 18 April, 14:30 - 15:15

The world of web application design is expanding at a rapid rate. We’re now expected to design great experiences across a huge variety of platforms, from small screens to large displays. The flood of iPad applications and successful online businesses are showing our executives that design matters.

Why is all this happening now? Where is it all going? UIE’s own Jared Spool will show you how four driving forces — market maturity, the emergence of experience, Kano’s model, and Sturgeon’s Law—are increasing the visibility and value of design in organizations everywhere. He’ll show you what the next generation of design teams will look like and how you’ll get there.

Download Jared’s Presentation

About the Speaker, Jared Spool

Jared M. Spool is the founding principal of User Interface Engineering, a leading research, training, and consulting firm specializing in website and product usability.

If you’ve seen Jared speak about usability, you know that he’s one of the most effective, knowledgeable communicators on the subject today. What you probably don’t know is that he has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers.

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