Programme

UX London is a fantastic three-day event which opens with a day of inspirational presentations, followed by two days of practical, in-depth workshops covering core skills, strategic thinking and advanced techniques.

Kristina Halvorson

A Content Strategy Roadmap

Kristina Halvorson

Wednesday 18 April, 12:15 - 13:00

How to make a website: discover, define, design, develop, deploy.

It’s a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we’re already doing? Kristina will walk us through a typical website project to demonstrate why, how, where, and when content strategy happens.

Download Kristina’s Presentation

About the Speaker, Kristina Halvorson

Kristina Halvorson is the founder and CEO of Brain Traffic, a world-renowned content strategy consultancy.

She is the author of Content Strategy for the Web (2009); the founder of Confab: The Content Strategy Conference; and the host of Content Talks, a weekly 5×5 podcast.

Kristina is widely recognized as the industry’s leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. In 2010, she delivered the keynote address at the world’s first Content Strategy Summit in Paris, France.

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